Question 3

Sophie Bishop

Sophie Gordon

Question 4

Question 1 - How does the production challenge/develop forms and conventions?

Go Animate
Sophie Bishop
Sophie Gordon
A video we both contributed to




Q1 Forms and Conventions Video

Click here for link

Q1 Genre

Click here for link 

Final adjustments to the Digi Pak

I added in a barcode, Record Label, copyright information, the album name on the binding, some lyrics from steady heart and some more detail to the CD. I used Photoshop to make these adjustments. These adjustments make the digi pak look more professional.

final Cut evidence Sophie Bishop

Question 2

Sophie Bishop
Sophie Gordon

How successful have you been in the quality of the Brand Identity across the 3 forms?
How well does the campaign promote the album release through the music video, website and digipak as 1 campaign?
How successfully have you constructed a consistent Brand Identity?

The Archtypes - Steady Heart - Music Video

Sophie Bishop - Final Edit - Evidence

I colour graded, added foley and replaced the green screen.

Website

Website Link

Group changes to our website.

We decided to create the banner together using an image we used in our digipak. We felt this tied it all together.
We used Photoshop to crop the image, and used Wix to place the banner.

Creating a Survey on the rough cut, for feedback

Creating my survey, using Survey Monkey:

Link to survey, click here

Rehearsal Evidence

Rough Cut

Last 30 seconds - filming evidence - Sophie Bishop

3rd - evidence of editing 20 seconds more - Sophie Bishop

The Archetypes Digi Pak

Creating digipak (excluding front cover) - Sophie Bishop

This is the template I will be using, to complete the digipak for the artist.

Back:

I am using a grey background so as I decrease the opacity of the main image, wood planks, it will have a tint of this grey colour.

I am decreasing the saturation and altering the brightness and contrast of this image, front he main cover.

I am now decreasing the opacity so the text will stand out.

I have now written the song titles in the centre, as the background leads the eye, lines of the planks.

This is the final back cover, which I feel is really effective and professional. 

Disk:

Using the same background as the back panel, I have decreasing the opacity.

This is the disk, which is a similar tone as the background.

I have then used the same font as the back panel and front cover. The disk is simple as the 1975's is.

Inside Panel: 

This is a photo Sophie has taken.

I have resized the image to fit, and edited it to remove some colour and alter the brightness and contrast.  This will be the inside panel.

Resizing the front cover to fit the digi pak:

Putting together the digi pak:

I have used Photoshop to put these together, I have placed them together as if it were to be printed.

Digi Pak mood board - Sophie Bishop

We want our digi pak to have the concept of being isolated laced throughout it. We have come to the conclusion of the album being called 'Isolated', so we need negative space int he front cover and throughout the pak to create this concept. We are following the 1975's album colour scheme, keeping it simple yet stylish. 

2nd - 30 seconds editing rough cut evidence - Sophie Bishop

Sophie Bishop editing 30 second evidence