Question 3

Sophie Bishop

Sophie Gordon

Question 4

Question 1 - How does the production challenge/develop forms and conventions?

Go Animate
Sophie Bishop
Sophie Gordon
A video we both contributed to




Q1 Forms and Conventions Video

Click here for link

Q1 Genre

Click here for link 

Final Adjustments to Website

To make final adjustments to the website I updated the video of our music video, before it was our rough cut so I changed it to our final video. Evidence of this below.

Another adjustment I added was merchandise, I decided on creating two t-shirts for the band with the same logo/theme upon them as I felt that would the merchandise the bands themselves would have. I decided on both male and female t-shirts, as our band reach both audiences. 

I added the font on word as I felt a certain font on the format went well with the bands image, I also did this to show a range of use of media's.

I also decided to add additional text to the image of the merchandise to 'draw' the audience in. I added 'Are you an Archetype?' to the middle of the image to make the audience think if they're a fan.
I also added link to where fans/audience can the pieces of merchandise.















The final adjustment that I made was to the banner. The banner is the only subject on the website that will be seen on every page. I decided to add promotion to the banner for the band's website, before the banner projected the bands album but now it also shows the release date and also where the album can be bought.

Question 2

Sophie Bishop
Sophie Gordon

How successful have you been in the quality of the Brand Identity across the 3 forms?
How well does the campaign promote the album release through the music video, website and digipak as 1 campaign?
How successfully have you constructed a consistent Brand Identity?

The Archtypes - Steady Heart - Music Video

My Survey Monkey Feedback

This was the feedback that I gained from the survey monkey that I created. This help with changing aspects in our music video and will help with our evaluation.

https://www.surveymonkey.com/analyze/KfOE0c9t_2F33GFgBrnb7bgl9W_2B4k_2BvBgzixUO_2Fe9MaEQ_3D

Website

Website Link

Group changes to our website.

We decided to create the banner together using an image we used in our digipak. We felt this tied it all together.
We used Photoshop to crop the image, and used Wix to place the banner.

Creating the digipak album cover

Rough Cut

Sophie Gordon filming evidence

The Archetypes Digi Pak

Evidence

In the first half of the lesson I started to plan for the album cover for the digipak. I picked an image that I had taken previously. I then started to edit it on photoshop. At the moment i've changed the tone of the image, i've added text but I still need to adjust and add more.

In the second half of the lesson I started my 30 seconds of the music video, I need to add a few more seconds to get myself to the 60 second point so Sophie can continue.

Album Cover Name Mindmap

Album Cover Digipak Planning

I decided to look at a different range of images for our album cover. When deciding on the images for the cover we both felt it would be a good idea to use screen shots from our music video so that there would be a consent theme throughout.

Based on the sound of the song we decided to use and the message we are trying to purpose with our video I decided to pick between these next images.

When carefully looking at all the images, I felt it would be best to use the first image as our album cover. I felt this was be the best image as it shows the fallen and broken flowers, which represent the relationship and main characters life falling apart. I also decided to use this image as it was the most c;ear.

I will edit the album cover on a range of different programmes including iPhoto and Photoshop.

You Me At Six Digipak

I decided to look at You Me At Six as I felt they had a similar styles to the artist we had decided to create a music video for. 

The digipak has quite a dark look and that's what we want to show when creating our own. 

Both the album packaging and CD have a simple black and white design, showing a simple and slightly reckless message, yet still shows a story through the image and the title of the album.

The front of the album has a dark feel to it and this is an element that I would like to bring forward when creating the cover for the digipack. The font is quite edgy and bold and makes the back cover look impressive. All of the digipak works well together, kind of creating a theme, this is something that I would like to show.

Week 5 Update

Risk Assessment

Digi Pack Mind Map

We are going to take two of our favourite ideas, and proceed to a mood board perhaps further, then see what we like. We may combine them, or proceed to develop one more. We will use audience/peer feedback to decide.