Branding Yoghurt

Sophie Gordon Notes - 

Popular 

Realistic 

Happy 

Famous 

Branded as being healthy 

Bright 

Information about being healthy 

Fireworks - TLC - branding 

Link between the product and the coat (bright red)

Perfect middle class life 

Selling you community 

All women - appealing to a female audience

Selling a healthy, happy lifestyle

Sophie Bishop Notes - 

Happy

Caring

Healthy

All woman

Young

Making old feel young

Christmas - loose weight - New Years resolution

Diagram - must be true 

Easy

Over the top happy 

Offering happiness, middle class life,  community, selling a life style

Fun 

Young 

Desperate 

Rememberable 

Comical 

Old fashioned (soundtrack)

Free

Accessible 

Any thing is possible 

Childish 

'Lighter side of life' being branded as healthy, lose weight, fun, don't take life to seriously 

To a broad audience, children (animated, childlike), adults/elderly (mature soundtrack, microphone, music player)

Only the yoghurt has a light source on it, showing the lighter side

Yoghurt brings you happiness and light 

Image

• Image is different to every single artist 
• Adjective to describe the way somebody looks 
• Image is what sells the artist 
• Shallow 
• Popular 
• Representation - something that you make, is not real (fakery)
• Function 

Sophie Bishop - Notes - 9/08/14

Image:

An adjective to describe the band, what they look like, substance/style, how the band sell. Rebellious, superficial, popular, representation - is a construction, young, beautiful, sellable (function to image) and branding.

Watch more stuff

Onto your blog 

Promoting a new album 12 songs you can make them up

Using image to see the whole album

Music video

Digi pack- look at year before for how many squares 

Website 

Same

Logo

Target audience 

Image

Theme 

Colour scheme 

Style 

No drastic image change 

Font

Rebrand them 

Look at my competitors 

Article monkeys changed image 

Russel brand marrying katy perry tidied up wear suits

Sophie Bishop - AS Grade

Overall: B

Exam - 69

Coursework - 81

Pick up 10-15 marks in coursework to get an A overall A-level

Target - B

Blink 182 - Fact File - Analysis

About the band

Originally being a four piece band Blink 182 became a band in 1992. 
Their image is rather edgy. They show a rebellious side, also quite radical, showing an intimidating presence. Talent, upbeat, young.

Genre: Alternative Rock

Target Audience (description with adjectives): Their target audience is similar to the band, with this they copy the bands clothing style. Blink 182 have a broad audience, with majority of their fans being in the wide age range of 20-40. The band have both male and female followers, some of who have followed their career from the start, and others being a new generation.

Style or Substance: Blink 182 are both style and substance, I don't think they would be as popular and talented if they didn't show both traits. When the band first joined together their style was fresh and edgy, this is something fans have picked up on and copied the band with. Blink also have a great deal of substance as their and iconic American band, with worldwide success.

Record Label (Mainstream, or Indie): Blink 182 have been signed to many different mainstream record labels (Cargo Music, Kung Fu, MCA, Geffen, Interscope and DGC.) During their early years as a band they did have a mainstream sound, but music has progressed (House music and pop music becoming more popular) their mainstream image has slightly slipped.



Music video 



Name of song - Adam's Song

Cinematography:
Use of close-ups-

Editing:

Synthesia:

Voyeurism:

Intertexual:

Hyper-real:

The 1975 - Fact File - Analysis - Sophie Bishop

About the band
The 1975 are consist of Matthew Healy, Adam Hann, George Daniel and Ross MacDonald. They were formed in Manchester, and collectively as a band play Bass, Guitar, Drums and Vocals.

Their image:
Rebellious, cool, young, angry, attractive, urban, edgy, retro, talented and modern.

Genre:
Indie Rock

Target Audience (description with adjectives):
Young Female/male audience, calm, cool, talented, care free, similar dress sense, skinny jeans, darker colour schemes, flannel shirts, messy hair styles, tattoos, piercings.

Style or Substance:
The audience would say both, collectively the cool, calm, care free style of the band mixed with the cool and relaxing vibes of the music. An outsider may say the style of being cool, becoming increasingly popular.

Record Label (Mainstream, or Indie):
The 1975 were turned down by a lot of record labels in the past, for not looking/sounding mainstream. But have now be signed to a label, Universal Records. 



Music video
Published on the 20th of February 2013. A narrative video.



Name of song -
Chocolate

Cinematography:
Use of close-ups- The closeups are used throughout, to show the lip syncing, smoking, and to section of the body, so the music video appeals to a larger audience.

Editing:
The colour of the film is black and white, creating a very cool, somber and sad atmosphere and mood to the music video, complimenting the song. The music video has lip syncing in, and beat editing.

Synthesia:
''Were dressed in black head to toe'' - There costumes are a dark/black colour scheme.

How this is similar to our idea, and will inspire us:
This music video, has a main narrative throughout of a journey, as we would like to do with a train journey. It also carries the same mood that we want our music video to create, and present The Archetypes band.

The Chemical Brothers - Hey Girl, Hey Boy - hyper reality anaysis

An animation, of a skeleton, flickers with the girl, not reality.

The girl grown up, still seeing the skeleton within herself.

Different scenes.  

Hands from the start.

Overlapping the skeleton over the film, flickering.

Almost comical.

Either a fear, or a fascination.