Misfits TV series - influence - Sophie Bishop

Misfits uses the colour grading, we are aiming for. Blue/cool toned colours have been colour graded to the film. I should experiment with this tone of colour.

My response:
I have filmed a few second clip, and colour graded this on After Effects, altering the brightness, colour and contraste. I have then edited the before and after on Final cut pro.

Skins - influence - Sophie Bishop

This is the Skins series 3 trailer, the camera and editing in skis is always really attractive. It seems as Glue (another series I have analysed) has been influenced by skins, it also uses slow motion shots, and low key lighting. This is influencing the way we want our music video to look, surreal and trippy. The first long shot of the characters running from lighting to dark in a low angle is really exciting, and sets up mystery, which would be great to achieve in our music video. Also there is a lot of shallow focus sued in Skins, to focus attention on the subject matter. The colours used also also interesting, the red of means anger, which is a key theme and image in our music video, so we could some how incorporate this.

Influence - Glue - Sophie Bishop

This is the trailer to a channel 4 series Glue, the trailer is really artsy, and uses lighting editing and camera techniques to create a surreal atmosphere. It uses plenty of closeups, and uses low key lighting, to create a surreal atmosphere which is what we would like to do. Using editing the series uses a lot of surreal/trippy music with synthesia of slow motion shots, or objects falling. Similar to what we want to do with a bottle/object smashing. The whole concept is also very trippy, similar to skins. It uses pull focus and shallow focus, so it is appealing to the eye. We should remember the techniques and space when filming our test footage 2, in order to have a really successful style.

Fargo TV series - inspiration for our music video, camera, editing and lighting - Sophie Bishop

The main character, had a similar image as our main character, towards the middle of the series. Self loathing, dark, mysterious and angry.

the lighting is dark, when it is needed, creating a dark creepy atmosphere. The editing is fast paced at time, along with the soundtrack. The camera techniques are interesting, a lot of P.O.V shots are used.

 The series is colour graded, a blue under tone is used to create a mysterious and dark atmosphere.

This will influence our camera techniques, so we will use some more P.OV shots in order to create diversity within our camera shot types. I am also influenced by the colour, so we will use cooler tones of colour in our video.

Bastille influence - Sophie Gordon

• Cold toned lighting
• Dark
• Camera pans when following a character 
• Blue undertone to the video
• Shadow
• Colour is quite filtered 

Storyboard

Our story board, presents our structure of our music vide. Since this we have added a few more shots to our animatic. We have annotated each post it note, to show what shot we are using and our subject matter. This has allowed us to gather our assets for our shoot day. It also gives us a clear idea of our narrative/ concept music video structure.

Our pitch, for our Steady Heart music video

This is our pitch for our music video for The Archetypes song 'Steady Heart'.

For our pitch we decided to create video showing the research and planning we have already done with  voice overs to explain the ideas Sophie Bishop and I have for our music video.

Planning and research that is shown within the pitch:

• Test footage 
• Audience research 
• Reece
• Reference to artist image
• Reference to music videos
• Lyric Analysis - Powerpoint
• Lyric Analysis - Hand-written 
• Mood boards
• Mind maps
• Artist image 

More of our pitch:

Contacting the target audience

To get in contact with the target audience to see if they would like the concept of our idea for the music video we're going to create, I decided to make a twitter account.

I followed the majority of people that followed The Archetypes as this allowed me to see who their target audience are.

From looking at the display pictures of the followers, I could see that the target audience are people that enjoy a quite heavy type of music. They all have quite an unclean look (festival goers).

Also quite a few indie music professionals follow them, so I also decided to get in contact with them, to hopefully gain a more experienced target audience response.

I made the display picture an image of the band. I did this so the audience would know the profile was something to do with the band, and would have more interest in what the posts would say.

I created a general tweet to send to the target audience. I wrote a brief description to what I was tweeting out, and then linked the videos of our test footage and the pitch we sent to the archetypes.

The image above shows the tweets I sent to the target audience.

I also looked on SoundCloud to see if I could gain further knowledge about the target audience.

From looking at the followers that The Archetypes had on sound cloud they had an alternative fan base. I could see this as they didn't go for the stereotypical 'popular' look. They all seemed to look quite chilled and relaxed, wearing cut off shorts and dark non designer t-shirts.

After looking at the audience for The Archetypes, I could see they had a broad audience range. From looking on both Twitter and Soundcloud I could see that The Archetypes had an audience of both male and female, the ages ranged between 15 to around 40, this shows they have a diverse sound.

Prep work, for practice shooting.

Level 4
The composition, camera angles, editing and shots are really diverse, professional, and done well, the lighting, props and costume also were good, and gave the artists a distinct image. There were only two locations, the artist lip syncing, and the instruments being performed. But this gets repetitive and the drums are not well synced so it doesn't look real. So it would be a low level 4.




Level 4
A higher level 4, good use of handheld camera, lighting in the underground location and editing in that location, good use of costume and props to show the image. Nice lip syncing, composition, shots and angles. But In the police department location the lighting is not as good a bit basic, they could have either used synthetic lighting, or colour graded.




Level 4
This is a high level 4, because it is very unique and original to any other A2 music videos. They have used green screen to add a computer high tec scene, making it original  They also have great locations, costume, props, lighting, camera shots, angles and composition. Perhaps low key lighting in the performance scene rather than a bright white background/lighting.




Level 4
High level 4, good planning.
Low lighting. Can tell a green screen has been used, due to the shadow behind the character, meaning lighting hasn't been used in a correct manner. Good choice of actors, very confident and know how make contact with the camera, but some have issues with lip syncing (but could be a fault with the editor) 
Costume and props fits well with the image, theme and soundtrack. 
Lighting changes from light to dark, showing a different range of location. Good use of close ups and in general camera shot/angles and composition.


We should plan our music video well in order to get a high level 4. We've got inspiration from what students of our age have created and achieve, knowing that we can also create that high standard of work.

Noel Gallagher - 3 video analysis

Sophie Bishop:
Break down the image: 

Unique 

Popular 

Love 

Relax

Calm 

Care free only caring about love

Manor house - got money 

Desirable 

Male gaze 

Heterosexual audience 

Look but not touch 

Vintage cab - hackney cab - comes from a working class background 

Voyurism - notion of looking 

Artist noel - John Lennon  intertexuality reference 

Theme of British 

Hippie - 60's john lennon - peace protesting 

Revolution from my bed - intertexual reference 

Not the most attractive - no performance 

American diner 

What characters star in text: 

Character not himself but is still in the music video, Man in diner, writing lyrics 

Symbolism - what is significant : 

Hyper real

Any Voyurism: 

Hand on chest pushing, zooms in her legs, short dress

Intertexual reference: 

Wizard of oz dorephy, setting/location, fairy tales looks like Alice in wonderland Western not about being British - rebrand

'Last chance' to stay alive

She wants to get away, symbol of being free bright side, shoudnt be in there could be more  a like between woman and artist - last chance 

Purity - more mature clean - a father figure ring ruby vintage

Sunglasses hiding himself 

Gothic circus negative carriage 

It's dark 

Creepy man pretty lyric not

Ugly creepy diner linked to the carriage 

Drowning, purified with water baptism 

Threat moving in 

Storm clouds sucking out my soul- free her by pushing in the water, horse and cart 

Christ like pose- area of America 

Hand on heart, heart is driver of your desires 

Cross like figure - re birth 

Dyeing to a former self through water baptism image noel is the priest character father

Red - hell

Outside the diner 

Freedom bright outside 

She enters the carriage door opens on it's own 

Get in, flirting with the dark side 

To be continues, want to watch on 

Sophie Gordon

American, western setting - Classic American diner
Run down
Looking through the window - Wants to get out
Going under - going under water - Taking away the worry
Christ like pose - Re birthed

Life is getting faster - movement of a horse
Looking out the window - wants to join
push/leap
Giving her push/leap of faith - pushed into the pool - falling off the counter top - Re-birthed
Pushed her chest, where your soul is
Felt stuck in a dead end job, that she didn't enjoy. Pushing to try new things - Bigger and better than anyone else

Bright blue costume

Voyeurism - short dress
Dress was wet and then became completely wet
Pushed her chest

He is wearing white - Guardian angel type character
Purity
Sunglasses hiding himself
Star in text
Mature father figure
Not performing

Storm clouds sucking up my soul
Hand on heart - Drive to desire
Red room interior - Entering into hell.
Has freedom, control, happy

Rebranding showing he isn't just a British act. Taking away from his Oasis days

Looking pretty, they're not
Ugly, Evil face, Evil horses and Creepy

Circus - Dark, gothic and strange
Narrative
Good and bad - The devil
Camera pans over a sign that reads last chance
Door opens by itself


Want to find out what happens next

How have these themes been developed: 

Sophie Bishop:
Star in text -  still Noel, a larger part in the video this time.

Voyurism - woman wearing less clothing, around Russel brand know for his confident sexuality etc.

Intertexuality 

Now a soundtrack for a film 

Pure white screen, black and white flash back, darker, surrealism, old film, exsposure high, Alice in wonderland, speech, russel brand - intertexual - strange full on, feminine , her self consioness, much darker, other woman  forcefull, darker, more flashbacks drug use, fast, woman not wearing much, drinking alcohol fast card money mistang, green screen, star in text, she's lost, drugged, controlled again, fear of control, noel is a bigger part , filming,Voyurism noel filming them not father figure not there anymore, films to make them disappear hero 

Occult- black magic 

Anti Christ 

Russel brand the devil - child catcher 

Corrupt - soul 

Noel - god

Sophie Gordon

Star in text - Noel Gallagher

Soundtrack to a short film

Flashbacks
Filtered to make it seem old/odd
Foley of the horse/door
Narrative

Rotating Camera - Unsteady, confused, unsure, scared, vampires

Alice in Wonderland
Drinking a drink, Dark and twisted

Travelling somewhere
Distorted
Don't know what you might find
Taking pictures
Star in text - shown about twice

Taking the pure to hell (dark side)
Videos been taking on an old fashioned camera
Found the girl that he helped in the first video
Upside down cross - the anti christ

Wearing black
Noel is god
Chitty Chitty , Bang Bang - Child-catcher 

Both:
happy families
something lying underneath - mystery
a broad audience, showing all age groups
a lot softer, and not as dark as the other two music videos
marriage - celebration

Lots of references to the other two music videos:
Jumping into the water - as a release
The Cafe at the end, Noel was still the star in text, but again shown as god like figure (white costume), as well as the Vicar, as well as breaking away from being the star in text towards the end.
It also has intertexual reference to fairytales, and films, such as Indiana Jones/western. Also the gothic band were there, and the horse also reminded us of the the other music video.
It also had a collection of cut together film at the start, which is similar to the music video we analysed before, the owl was also there again. Also the Alice in Wonderland reference was shown, with the mother character wearing a blue dress.
The neighbourhood shown, was very middle class, but the main character, the western Indiana Jones character was not middle class, shown by costume and behaviour, showing a range of classes, which appeals to a wider audience, also the man sitting on the porch is working class, shown by his costume. There was a shot of a statue, then of the woman, showing she is statue like, because there is a strong religious representation throughout, this could mean people are in total ore of her, and pray to her.
The shots of the Indiana Jones character, are close ups, showing he has a lot of power, he also has the most screen time.
In the ending, Noel is show in walking to the same Cafe, show in the previous music videos, making it an important shot, and perhaps it will be important in the next music video, as well a the 'Last Chance' sign being shown again.


Sophie Bishop Poppet:

Meaning of words, important to understand for our music video

Voyurism - A confident, suggestive, object/behaviour/event. Example - in this video the machinery are turned into sexual images, by being used by the female gaze, because very suggestive.



Intertexuality - Inspiration used in the product, relating to some of the audience. Example - in this video the intertexual reference is from a film. 

The relationship between music/lyrics and visuals - When a sound/lyric is paired with a visual thats the same. For example, when their is thunder, a foley of thunder is present.

Hyperreality - An reality that is fake, and used to create aspiration. Example - this is not reality, people do not become skeletons.

Lyric analysis - in more detail - Sophie Bishop

Branding Yoghurt

Sophie Gordon Notes - 

Popular 

Realistic 

Happy 

Famous 

Branded as being healthy 

Bright 

Information about being healthy 

Fireworks - TLC - branding 

Link between the product and the coat (bright red)

Perfect middle class life 

Selling you community 

All women - appealing to a female audience

Selling a healthy, happy lifestyle

Sophie Bishop Notes - 

Happy

Caring

Healthy

All woman

Young

Making old feel young

Christmas - loose weight - New Years resolution

Diagram - must be true 

Easy

Over the top happy 

Offering happiness, middle class life,  community, selling a life style

Fun 

Young 

Desperate 

Rememberable 

Comical 

Old fashioned (soundtrack)

Free

Accessible 

Any thing is possible 

Childish 

'Lighter side of life' being branded as healthy, lose weight, fun, don't take life to seriously 

To a broad audience, children (animated, childlike), adults/elderly (mature soundtrack, microphone, music player)

Only the yoghurt has a light source on it, showing the lighter side

Yoghurt brings you happiness and light 

Image

• Image is different to every single artist 
• Adjective to describe the way somebody looks 
• Image is what sells the artist 
• Shallow 
• Popular 
• Representation - something that you make, is not real (fakery)
• Function 

Sophie Bishop - Notes - 9/08/14

Image:

An adjective to describe the band, what they look like, substance/style, how the band sell. Rebellious, superficial, popular, representation - is a construction, young, beautiful, sellable (function to image) and branding.

Watch more stuff

Onto your blog 

Promoting a new album 12 songs you can make them up

Using image to see the whole album

Music video

Digi pack- look at year before for how many squares 

Website 

Same

Logo

Target audience 

Image

Theme 

Colour scheme 

Style 

No drastic image change 

Font

Rebrand them 

Look at my competitors 

Article monkeys changed image 

Russel brand marrying katy perry tidied up wear suits

Sophie Bishop - AS Grade

Overall: B

Exam - 69

Coursework - 81

Pick up 10-15 marks in coursework to get an A overall A-level

Target - B

Blink 182 - Fact File - Analysis

About the band

Originally being a four piece band Blink 182 became a band in 1992. 
Their image is rather edgy. They show a rebellious side, also quite radical, showing an intimidating presence. Talent, upbeat, young.

Genre: Alternative Rock

Target Audience (description with adjectives): Their target audience is similar to the band, with this they copy the bands clothing style. Blink 182 have a broad audience, with majority of their fans being in the wide age range of 20-40. The band have both male and female followers, some of who have followed their career from the start, and others being a new generation.

Style or Substance: Blink 182 are both style and substance, I don't think they would be as popular and talented if they didn't show both traits. When the band first joined together their style was fresh and edgy, this is something fans have picked up on and copied the band with. Blink also have a great deal of substance as their and iconic American band, with worldwide success.

Record Label (Mainstream, or Indie): Blink 182 have been signed to many different mainstream record labels (Cargo Music, Kung Fu, MCA, Geffen, Interscope and DGC.) During their early years as a band they did have a mainstream sound, but music has progressed (House music and pop music becoming more popular) their mainstream image has slightly slipped.



Music video 



Name of song - Adam's Song

Cinematography:
Use of close-ups-

Editing:

Synthesia:

Voyeurism:

Intertexual:

Hyper-real:

The 1975 - Fact File - Analysis - Sophie Bishop

About the band
The 1975 are consist of Matthew Healy, Adam Hann, George Daniel and Ross MacDonald. They were formed in Manchester, and collectively as a band play Bass, Guitar, Drums and Vocals.

Their image:
Rebellious, cool, young, angry, attractive, urban, edgy, retro, talented and modern.

Genre:
Indie Rock

Target Audience (description with adjectives):
Young Female/male audience, calm, cool, talented, care free, similar dress sense, skinny jeans, darker colour schemes, flannel shirts, messy hair styles, tattoos, piercings.

Style or Substance:
The audience would say both, collectively the cool, calm, care free style of the band mixed with the cool and relaxing vibes of the music. An outsider may say the style of being cool, becoming increasingly popular.

Record Label (Mainstream, or Indie):
The 1975 were turned down by a lot of record labels in the past, for not looking/sounding mainstream. But have now be signed to a label, Universal Records. 



Music video
Published on the 20th of February 2013. A narrative video.



Name of song -
Chocolate

Cinematography:
Use of close-ups- The closeups are used throughout, to show the lip syncing, smoking, and to section of the body, so the music video appeals to a larger audience.

Editing:
The colour of the film is black and white, creating a very cool, somber and sad atmosphere and mood to the music video, complimenting the song. The music video has lip syncing in, and beat editing.

Synthesia:
''Were dressed in black head to toe'' - There costumes are a dark/black colour scheme.

How this is similar to our idea, and will inspire us:
This music video, has a main narrative throughout of a journey, as we would like to do with a train journey. It also carries the same mood that we want our music video to create, and present The Archetypes band.

The Chemical Brothers - Hey Girl, Hey Boy - hyper reality anaysis

An animation, of a skeleton, flickers with the girl, not reality.

The girl grown up, still seeing the skeleton within herself.

Different scenes.  

Hands from the start.

Overlapping the skeleton over the film, flickering.

Almost comical.

Either a fear, or a fascination.