The 1975 are consist of Matthew Healy, Adam Hann, George Daniel and Ross MacDonald. They were formed in Manchester, and collectively as a band play Bass, Guitar, Drums and Vocals.
Their image:
Rebellious, cool, young, angry, attractive, urban, edgy, retro, talented and modern.
Genre:
Indie Rock
Target Audience (description with adjectives):
Young Female/male audience, calm, cool, talented, care free, similar dress sense, skinny jeans, darker colour schemes, flannel shirts, messy hair styles, tattoos, piercings.
Style or Substance:
The audience would say both, collectively the cool, calm, care free style of the band mixed with the cool and relaxing vibes of the music. An outsider may say the style of being cool, becoming increasingly popular.
Record Label (Mainstream, or Indie):
The 1975 were turned down by a lot of record labels in the past, for not looking/sounding mainstream. But have now be signed to a label, Universal Records.
Music video
Published on the 20th of February 2013. A narrative video.
Name of song -
Chocolate
Cinematography:
Use of close-ups- The closeups are used throughout, to show the lip syncing, smoking, and to section of the body, so the music video appeals to a larger audience.
Editing:
The colour of the film is black and white, creating a very cool, somber and sad atmosphere and mood to the music video, complimenting the song. The music video has lip syncing in, and beat editing.
Synthesia:
''Were dressed in black head to toe'' - There costumes are a dark/black colour scheme.
How this is similar to our idea, and will inspire us:
This music video, has a main narrative throughout of a journey, as we would like to do with a train journey. It also carries the same mood that we want our music video to create, and present The Archetypes band.
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