Branding Yoghurt

Sophie Gordon Notes - 

Popular 

Realistic 

Happy 

Famous 

Branded as being healthy 

Bright 

Information about being healthy 

Fireworks - TLC - branding 

Link between the product and the coat (bright red)

Perfect middle class life 

Selling you community 

All women - appealing to a female audience

Selling a healthy, happy lifestyle

Sophie Bishop Notes - 

Happy

Caring

Healthy

All woman

Young

Making old feel young

Christmas - loose weight - New Years resolution

Diagram - must be true 

Easy

Over the top happy 

Offering happiness, middle class life,  community, selling a life style

Fun 

Young 

Desperate 

Rememberable 

Comical 

Old fashioned (soundtrack)

Free

Accessible 

Any thing is possible 

Childish 

'Lighter side of life' being branded as healthy, lose weight, fun, don't take life to seriously 

To a broad audience, children (animated, childlike), adults/elderly (mature soundtrack, microphone, music player)

Only the yoghurt has a light source on it, showing the lighter side

Yoghurt brings you happiness and light