To get in contact with the target audience to see if they would like the concept of our idea for the music video we're going to create, I decided to make a twitter account.
I followed the majority of people that followed The Archetypes as this allowed me to see who their target audience are.
From looking at the display pictures of the followers, I could see that the target audience are people that enjoy a quite heavy type of music. They all have quite an unclean look (festival goers).
Also quite a few indie music professionals follow them, so I also decided to get in contact with them, to hopefully gain a more experienced target audience response.
I made the display picture an image of the band. I did this so the audience would know the profile was something to do with the band, and would have more interest in what the posts would say.
I created a general tweet to send to the target audience. I wrote a brief description to what I was tweeting out, and then linked the videos of our test footage and the pitch we sent to the archetypes.
The image above shows the tweets I sent to the target audience.
I also looked on SoundCloud to see if I could gain further knowledge about the target audience.
I also looked on SoundCloud to see if I could gain further knowledge about the target audience.
From looking at the followers that The Archetypes had on sound cloud they had an alternative fan base. I could see this as they didn't go for the stereotypical 'popular' look. They all seemed to look quite chilled and relaxed, wearing cut off shorts and dark non designer t-shirts.
After looking at the audience for The Archetypes, I could see they had a broad audience range. From looking on both Twitter and Soundcloud I could see that The Archetypes had an audience of both male and female, the ages ranged between 15 to around 40, this shows they have a diverse sound.
Find a video that targets this subculture and identify through screen captures what they are interested in and what their values/attitudes are.
ReplyDeleteNeeded: Age, gender, subculture, values & SIZE (screen grab this from their social networks) s.c., twitter, y.t
Improve this - what did you find out about them?
ReplyDelete